Start with a delivery list
For each destination, record the actual placement, required duration, ratio, spoken language, subtitle language and closing action. Confirm the destination’s current requirements before production. A channel name alone does not describe every placement.
Give each length a job
A main film has room to establish the story. A short version may need to keep only one idea. A six-second reminder needs a recognizable opening and readable closing. The Through the seasons portfolio includes 30-, 15- and 6-second examples you can compare on the linked cutdown service page; these demonstrate editing, not campaign performance.
Plan crops before scenes are finished
A horizontal composition may lose a face, product or subtitle in a vertical crop. Supply wider source references where possible and mark which details must remain visible. Some versions need a different shot or layout rather than a simple crop.
Agree files and scope
One single-video order produces one video in the selected format. Extra cuts, languages and ratios must be agreed and quoted. The Campaign Package has published quantities, with the exact schedule and distribution of versions planned by email after payment.
Review every exported version
Check opening frames, brand spelling, product details, subtitle placement, sound, closing action and runtime in each file. Feedback should name the file and shot. Do not assume approval of the main film also checks every shorter edit.
Publishing one film is different from making several edits
The Halloween short They Picked the Wrong House has published versions on YouTube, Instagram, TikTok and X, linked from its Work page. Those publication links document distribution of the same work. They do not establish separate cutdowns, custom crops or campaign results. List actual exported files separately from the platforms where you post them.
Plan each version around its frame
A Golden Afternoon in Amsterdam uses a portrait frame close to 3:4, with handheld movement and point-of-view shots. One Candle, Five Friends uses 9:16, placing faces above the candle to fit the taller frame. A widescreen version would need a fresh look at those compositions. Choose your main placement first, then decide which additional versions need their own framing, pacing, or opening shot.
AI Social Video: A Golden Afternoon in Amsterdam
A couple walks along the canals, stops for a pastry, and takes a break by the water. Golden light, handheld movement, and first-person views give this studio sample the casual feel of a travel vlog.